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frequently asked questions
id_1 has created
a maelstrom of interest in the media branding industry, inevitably
throwing up some questions along the way. Here's some answers to
some that have been coming through to us, but if you're not seeing
what you're after please
email us at
 , or fill in the
form here.
Who's behind id_1?
id_1 has been created by Sony Award winning London-based producer
Ben Neidle. As noise fusion's creative director, Ben has produced
imaging and created the sonic identities for some of the world’s biggest
and coolest radio and TV brands including Xfm,
BBC Radio 1, Channel 4 and The Brit Awards. Now for first time he has made available commercially his vast collection of
exclusive sound design elements, beds and FX for you or your
producers to use on your radio or TV station.
How many cuts are on id_1?
There are 175 physical cuts on the package. Breaking that down,
there are 84 cuts
of what we call 'electronic FX' (the more
digital/artificial/synthetic sounding noise) and 46 'plugged and
guitar' FX (bursts of guitars and amp sounds fused with extremely
cool sounds). There are also 16 cuts of impacts, 7 beat punctuators,
and 20 tracks of beds, beats and soundscapes/drones. The beds have
all been produced with heaps of breaks, builds and mix-downs. So
they can easily be edited to hell and back if need be, whether you
want something highly produced or a stripped down
cool drum loop. Check out the
demo for examples of what all these different categories sound like.
Only 175 cuts?
Well, no actually. We got a little tired of some packages' overly generous
description of what they termed a 'cut'. Often these turned out to
be extremely short bursts of noise, tone, etc. We didn't want id_1
to be like that - our philophy is that every track should be a mini
production in itself. So, every cut on the CD is fully produced and most
consist of what many packages would probably call three or four
cuts. So using that description, id_1 would have around 400 cuts!
Even better, each
soundscape and bed is proceeded by an FX, again not listed as a
separate cut. Plus the beds are liberally scattered with FX and
breaks throughout.
All in all, we really
don't think you'll be disappointed with the quantity of material on
id_1, let alone the quality.
What format does id_1 come in?
The package comes on a dual format CD - audio and wav data. So you can
either listen to the cuts in the usual way on a CD player, or drag
and drop the cuts straight into you digital workstation of choice. The
CD has, of course, been professionally designed and pressed, so there's no cheap
dye layer to get damaged and give you grief in a couple of years
time. If you still feel you
want a backup, we can provide a single
station with two copies of the package, at no extra charge, on
request. Alternatively, we also provide FTP access to a download
version of the package, in linear WAV.
I can't see the price listed anywhere on your website. How much
is id_1?
The simple reason for this is that there isn't one single price for id_1. Pricing is set on a per
station basis and is determined by factors such as territory, size
of station and size of market. This means even small stations can
afford the package. Get in touch - you may be pleasantly surprised.
How long is the licence and how does it work?
id_1 is normally licensed for
one or two years, on a market exclusive basis. During that period, no
one else in your FM TSA can use id_1. So, you get the chance to
really stand out. The package can only be
broadcast on the station its specifically been licensed to - other
stations in your radio group, for example, can only use id_1 if individual
licences have been purchased.
The website says that id_1 is designed for rock, alternative and
CHR formats. I'm the production director of a dance/urban station -
would the package work for us?
Yes. Though primarily aimed at CHR, alternative and rock
stations, much of id_1 would fit very well with urban and dance
formats. In fact, a dance/urban station in Oxford, UK - Oxford's FM
107.9 - was one
of the first to purchase a licence and is delighted with the
package. Essentially if you want your
imaging to have an edge then, whatever your format, id_1 is for you.
I'm really into the id_1 demo, but can I hear some more before we
purchase the package?
No problem. Get in
touch and we'll see what we can do.
I do imaging for a soft AC station. Will id_1 work for us?
No. Forget about it. Go play some more James Blunt or something.
Anything planned to follow id_1?
Yup ;)
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