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GCap Media
plc (now Global
Radio Ltd)
The UK's biggest radio group
GCap Media sonic logo
project type
Sound design and music production
date
December 2006
We were commissioned to conceive and compose a strong sonic logo to accompany a new logo animation for GCap. The audio had to work with the pre-designed visuals.

We wanted to capture the feel of a media company on the pulse. The main destination for the video was to be GCap's new huge client cinema in their Leicester Square HQ. So, a big sound was the order of the day but one that was still subtle in the right places. Contemporary and edgy sounds combine with classic cinematic tones, culminating in a memorable mnemonic.

The demo videos sadly can't capture the full joy of the 5.1 mix!
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