Inflight is the market leading production house for TV and radio programming for the world's airlines
Mixing at thirty thousand feet
project type
Audio imaging and sound design
Adam Longworth and Alex Hall
August 2005
A package created for Inflight's client Emirates Airlines. Emirates wanted an audio logo which exemplified their brand - classic values with a contemporary feel. Their in-flight radio comprises three programming strands: The Download (alternative rock) The Chart Show (CHR); and Music Junction (classic tracks). We married the concept of beat-matched imagers with the sonic logo so it blends with the end of the imagers, retaining their tempo and pace. In this way, the logo would provide a consistency across the three channels whilst, in the context of the beat-matched imagers, clearly representing each channel's identity.
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